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This Shabbat is Shabbat Mevarchim ("the Shabbat that blesses" the new month): a special prayer is recited blessing the Rosh Chodesh ("Head of the Month") of the upcoming month of Av (also called "Menachem Av"), which falls on Shabbat of next week.
Prior to the blessing, we announce the precise time of the molad, the "birth" of the new moon. See molad times.
https://w2.chabad.org/media/pdf/112643.pdf
Pinchas the son of Elazar the son of Aaron (Numbers 25:10)
Why does G‑d refer to Pinchas as "the son of Elazar the son of Aaron"? Because the tribes of Israel were mocking him, saying, "Have you seen this son of the fattener, whose mother's father (Jethro) fattened calves for idolatrous sacrifices, and now he goes and kills a prince in Israel?" Therefore, G‑d traces his lineage to Aaron.
(Talmud, Sanhedrin 82b)
Few professions are as cruel and inhumane as the fattening of calves for slaughter. So when Pinchas slew Zimri, many said: "Look at this holy zealot! He acts as if motivated by the desire to avenge the honor of G‑d and save the people, but in truth he has merely found a holy outlet for his cruel and violent nature. After all, it's in his blood—just look at his maternal grandfather . . ." So G‑d described him as "Pinchas the son of Elazar the son of Aaron" in order to attest that in character and temperament he actually took after his paternal grandfather—the compassionate and peace-loving Aaron.
The true greatness of Pinchas lay in that he acted in complete opposition to his nature, transcending his inborn instincts to bring peace between G‑d and Israel.
(The Lubavitcher Rebbe)